What data does Anticipate collect?

Anticipate uses a limited set of data to help you track and understand your mood. Let’s take a closer look at what that includes!

Account Information

• When you join Anticipate, we generate a random anonymous ID (Unique User ID), stored securely in your phone’s Keychain and mirrored on Google Cloud. It is created to link your account with your subscription data.
• If you allow it, we also access Apple’s Identifier for Advertisers (IDFA) — a unique, random device ID on iPhones and iPads. This helps us understand where you learned about Anticipate and measure how well our marketing is working.

We do not collect and do not store personal identifiers such as your legal name, email address, phone number — unless you explicitly share them when contacting support. You can use Anticipate completely anonymously to us.

Payment Information

When you subscribe, we receive:

• Confirmation that a purchase took place
• Subscription price and duration
• Whether or not your subscription has ended
• All payments are handled through the App Store.

This information is stored on Google Cloud.

We do not collect or store your full payment details, only your subscription status as confirmed by Apple.

Health and Environment Data

To help understand your mood, Anticipate analyses:

• Sleep
• Activity
• Device motion
• Environmental context (e.g. sunlight exposure, travel)

This data is automatically collected if you grant access to:

• Apple Health
• Device motion sensors
• Location

It’s stored on your device only. It isn’t accessible to us or anyone else.

Mood and Journal Data

When you log moods, add tags, or write journal entries we treat this as self-reported, sensitive data.

It’s stored on your device only. It isn’t accessible to us or anyone else.

Usage Information

We collect anonymized and aggregated usage data, such as:

• Which features you use
• Any errors you encounter
• How often you open the app
• Time spent in the app

This helps us improve the product and fix bugs. This data is stored in:

• Amplitude (product interactions)
• Sentry (errors)
• Appsflyer (install and subscription events)

Device and Technical Data

We may collect basic device info, such as:

• Phone model
• Operating system
• App version

This helps us ensure performance, compatibility, and security. This data is stored in:

• Amplitude
• Sentry

Learn more in our Privacy Policy: https://helloanticipate.com/privacy-policy/